Work Experience
Principal
Mr. Grey Design
Aug 2006 – Present
- Conceive, create, and carry out identity campaigns that power new and
revamped restaurant, hospitality, retail, and luxury brands
- Spearhead client acquisition and manage branding projects through fruition
- Art Director for all print and digital products
Project Highlights: BioFulcrum identity,
Solid Biosciences logo, Amex / Peter Max gift cards, Quest Diagnostics
appointment mobile app, Zen Palate identity redesign
Senior Designer
Thinkso Creative
Jan 2013 – June 2015
- Developed the identity for agency’s largest client
- Designed and developed themes and ancillary material for client conventions
- Managed projects from ideation through production
Project Highlights: KCG brand vision book,
KCG annual report, All Breed Training & Rescue logo and identity system,
Oportun logo and identity system
Art Director
AgencySacks
Mar 2011 – Dec 2013
- Specialized in content for high-end luxury products and firms
- Primary Art Director for all mobile and online projects
- Primary Art Director for identity and branding projects
Project Highlights: Douglas Elliman website redesign,
Fontainebleau identity redesign and web advertising, Rosewood banner advertising,
Leading Hotels of the World print and banner advertising
Senior Designer
Graj + Gustavsen
Jun 2007 – Sep 2008
- Designed and developed identity and packaging systems for several apparel brands
- Researched and presented imagery, logos, and graphics for client mood boards
- Designed and constructed brand build-outs and client presentation materials
Project Highlights: Harley-Davidson apparel
logos and packaging, Köppen logo and packaging, Haspel logo and identity redesign
Senior Designer
slover [and] company
Jul 2003 – Jul 2006
- Developed more than 20 logos, along with packaging, signage, menus,
and identity manuals for Wynn Las Vegas
- Designed, developed, and project-managed outdoor advertising campaigns
- Managed logo and identity projects throughout the studio
Project Highlights: Wynn Las Vegas crest, Wynn Encore logo,
DB Brasserie menus, Goldenpoint outdoor advertising, Uno Chicago Grill menu and
collateral design
Creative Director
Wishbone ITP
Jan 2002 – Jun 2003
- Managed a studio of five designers
- Collaborated with the head copywriter to develop award-winning branding campaigns
- Used proprietary process to craft new-product introductions
Project Highlights: Levitra logo,
EpiPen “Play It Safe” campaign,
Plavix DTP mailers
Instructor
Fashion Institute of Technology, SUNY
Sep 2001 – Dec 2001
Classes: Intro to Computer Design &
Intro to Packaging Design
Designer
slover [and] company
Apr 2001 – Aug 2001
- Developed logo exploration and concepts for clients’ new marketing initiatives
- Designed and created packaging comprehensives for marketing programs
- Developed style guides for new logos
Project Highlights: Cartier Centennial logo (brass-plate
version at 52nd & Fifth), Leading Jewelers of the World identity
(won the firm the W.B. David campaign)
Designer
Frankfurt Balkind
Nov 1999 – Mar 2001
Project Highlights: Cornerhardware.com logo,
Goldman Sachs identity, Sanctum identity
Designer
Daniel Scharfman Design
Sep 1996 – Nov 1999
Project Highlights: Chase Workspace identity,
Columbia Law School Magazine, Saffron 59 identity